And we are finally onto the good stuff! The creative stuff! Lets create your design color scheme, branding and digital media footprint. So Grab your wine – for this you might need a bottle! And its going to take some time / couple of days. So lets get down and dirty and get started on part 2 of the ultimate blogging guide for single moms – branding and social media!
Branding is very personal – and it doesn’t matter if you like pink or purple and orange, there is always a way for you to create a brand using the colors you love. It doesn’t have to be rocket science and it doesn’t have to be hard.
I have placed this content into 4 easy parts
- Part 1: Getting started – The Basics
- Part 2: Branding and Logos – as well as social media
- Part 3: your first few posts and content – also finding your niche – SEO and other important stuff
- Part 4: launching and setting blog goals
Step 1: Color and Branding guide for single mom bloggers
Find some pictures you love – for this website – I was 100% drawn in by an image I saw on Pinterest. I loved the colors so much I knew that I wanted to the new site to reflect this – so I grabbed the image and put together a basic color board. I used canva to help me – and in the theme section of canva you can use an image to create a palette. I did that! So I had the start of what I wanted. Canva is free to use and has a PILE of templates to get you started. You can delve into the art of color psychology and much more – but simply – I liked this – so went with these!
TOP TIP: take note of the hex code when you create these colors – this will help you change the colors of your site later.
Step 2: logo creation guide for single mom bloggers
This is where things can get a little tricky, or expensive. You can make a logo yourself – using canva! OR you can use photoshop if you know how – or you can buy a basic template from creative market. You can get a really cute custom design for super cheap!
Powered by Creative Market
Really easy – really simple and super cheap. You can also grab a heap on etsy and some even come with color ways reads for you to use!
I had a couple of Ideas before settling on the logo I did. I wanted a wine glass. I wanted the name to be fun and hand written.
I finally settled on what is now the logo – In the color scheme I liked:
So I wanted it to have a “wine stain” – tick
It has the wine glass – tick
It has a fun handwritten font – tick
and is in the colors I like – tick
I saved it to canva in .png (best for website as it has a clear back) and .jpeg for use on social media blocks.
I then uploaded it to the website.
Make sure you have it in a 1080×1080 pixle size – canva can resize this for you if needed.
I then clicked on the customiser and those hex codes from earlier? Well I used those to custom color my site.
Done – excited! Now on the the hard part! Setting up social media and a presence!
Step 3: social media guide for single mom bloggers
Remember in our first part we covered looking if your name was available on social media? Well! Lets get them all linked up and started!
- Create a twitter account – use your .jpeg that you had from your logo in step 2. Perfect.
- Create an Instagram account – it will prompt you to turn it to a business account – do that – and again use the .jpeg from your logo
- It will then prompt you in create a facebook page – and link them together – perfect – do that.
- Hop onto canva and go to their template section and create a facebook banner you like that matches your theme colors and fonts and feel.
- Create your sales pitch for your social medias – so a couple lines of test that cover what you do and why you do it. It should also have a call for action – but that is way down the line right – and many more glasses of wine so not today!
- Once you have all of those set up – link them together so that when you post on instagram – with one swipe of your button you are posting to instagram and twitter and facebook. Perfect! Done!
- There are tons of resources around on how to write the perfect bio for social media, check those out – my favorite is this one with a free printable you can print and do – they also cover how they grew their instagram hugely.
In summary – this cost me 3hours because I designed my own logo – and then it was worth at least 3 glasses of wine – would have been 2 but the social media part had me near ripping out my hair, so I thought fuck it – another glass!